ETSY, like any search engine, has a mathematical equation for ranking search results. If you understand the inputs, you can improve product rankings and how often they appear.
Do keyword research
Finding good keywords boosts your Etsy shop visibility. When someone is looking for a product on Etsy, they normally start by going to the Etsy search bar and typing in a short description of what they are looking for. A good keyword will be relevant to your product, searched often, and easy to rank for.
Format your title effectively
Place your keywords at the beginning of the item title – even before the product name. The Etsy Search system pays special attention to the first few words, so if the beginning of your title closely matches a customer’s search words, you will rank higher.
Select tags that are relevant to your product
The attribute fields are determined by the category of item you are selling (for example: color, occasion, style etc.). Completing these fields accurately gives you another advantage over your competition. It allows you to cover more keywords and rank higher in search results.
At Limunis, we offer specialized ETSY SEO optimization services that help your business not only maintain your sales numbers but grow them, which means you’re moving more inventory on a regular basis. Learn more about how we can move your products off the shelves by viewing our ETSY SEO and ETSY SEO copywriting packages.
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