Though you have a product that is making pretty decent sales, you might want to consider running PPC campaigns for a variety of reasons. The most common reasons why sellers and vendors run PPC campaigns for their products are listed below.
To Boost Product Sales
Running PPC campaigns is one of the easiest ways to bring in sales. Increasing sales is, of course, the long-term objective of all sellers running PPC campaigns for their products.
Increases Organic Rankings Of Highly Competitive Keywords
There might be keywords in your listing which are too competitive to rank in an organic search. Running PPC campaigns for such keywords help to build the visibility. Having the first-page result for those keywords not only bring in sales, but they also increase the organic ranking of your product for the keyword over a period.
To Create Brand Awareness For New Product Launches
Products that have the most sales are automatically on top of the search results. New products have great difficulty in ranking high for keywords. Low ranks result in fewer sales. Running PPC campaigns is an ideal method by which the product ranks high and also gets an increased sale potential.
To Avoid Competitors Snatching Top Positions And Sales
Over a period, best selling niches and categories see saturation in the number of sellers. Though your product ranks high in organic searches and has good deals, they can be easily outrun by competitors running PPC campaigns for their products. Most top-ranking brands run PPC campaigns to safeguard and retain the top ranks and positions in Amazon searches over competitors who also run PPC.
To Increase The Visibility Of Products For Seasonal Trends
Amazon Sellers see the biggest and the maximum sales during seasonal trends like Christmas, Mother’s day, Valentine’s Day, Halloween, etc. Depending on the product, Amazon Ads can be a great way to generate sales by increased customer interest as a result of seasonality.
Limunis manages all PPC process for your Amazon Seller Account.